When I suggested personalized plastic gift cards to a small café owner, she hesitated. She thought they were just for big stores. Within two months of launching them, her regulars started gifting them, and she saw more foot traffic than ever. Many customers spend more than the value on the gift card. That is a powerful edge for businesses. In the past, gift cards were plain and for... https://sites.google.com/view/ink-plastic/blogs/how-personalized-plastic-gift-cards-help-businesses-stand-out