- Giving ‘quality’ effects => giving final results that would match the user’s intent far more carefully. About the downside, When the informational advantage of the rich snippet satisfies the user's look for question, it would remove the need to click on through for more engagement. Structured data refers to https://express-page.com/story4635135/facts-about-automatische-google-rich-snippets-json-ld-opengraph-seo-revealed