Cleary, Website without structured info presents no clue in any way to a computer exactly what the web page is about. However, Website with structured information gives a whole lot additional information and meaning: we can easily see that it is a web page of some enterprise, which describes some https://addons.prestashop.com/ru/seo-natural-search-engine-optimization/31857--rich-snippets-json-ld-opengraph-seo.html